Have you ever come across the term ‘Scent Marketing‘? Scent marketing is one of the latest marketing techniques used by real estate owners or property management companies to sell houses, rent out an apartment, and more. To get your apartments to smell nice, you’ll need to hire a professional commercial scenting service.
If you’re a multi-family community manager or regional leader you’re already aware of scents and removing odors. However, did you know that well scented communities are able to charge more? Yes surveys have shown scents with effective aromas are able to charge more and have better retention of their residents.
What is Scent Marketing?
Scent Marketing targets the most powerful sense of a potential customer – the sense of smell. In this technique, a scenting system (either small or larger space diffusers) are used to project the propertys positive brand image and if done properly some are even able to create a custom scent for their portfolio and these days at a much lesser cost than before.
From Lime Verbena, Ocean Mist, Lavender, Coffee or Citrus – you can literally make your apartment smell similar like your décor aesthetics, geographic location or really whatever theme you want to create! When a potential renter visits your distinctively smelling space (not to strong or too subtle) they take a mental note of it and associate that positive aroma with the experience of living at your property; hence a conversion to a happy resident.
With the help of a commercial scenting service, you can install discreet but effective systems through your HVAC system or strategically in far corners of any part of your complex wherever you choose.
Why Is Scent Marketing Such A Good Idea?
For starters, it helps the potential buyers or renters to make a temporary emotional bond with the property. If your apartment complex smells just like any other apartment complex, there’s nothing unique in there that gets the attention. However, if you get your apartment building to smell like, say, freshly crushed coffee beans, chances are your customer might find a nostalgic connection with the smell. That would be the very first point you would have scored in getting the deal done.
You can even use this technique to hide or overpower the smells that can drive your potential customers away from your building. For example, if a nearby food joint is making your apartment smell like cooked food, you can overpower it with scenting. You can hide and even eliminate the odors of furniture, wall paint, carpet, and almost anything that’s acting like an obstacle against your goals.
Smell has always been a mood influencer, and the mood is a decision influencer. If you somehow crack the game of influencing your potential buyer’s mood, your chances will only increase. The most amazing part is that you don’t even have to do these things by yourself. Just contact the most rated commercial scenting service in your area and get the arrangement done in your apartment complex.
Advantages of Hiring A Commercial Scenting Service For Your Apartment Complex
1. Drive Your Customer's Behavior With The Help of Scent Marketing
You can influence your potential buyer’s behavior by inducing a certain kind of scent in the apartment. The smell will help you in many ways. For starters, it will make your customer feel good about the apartment and its surroundings. Any kind of smell is better than no smell or the universal odor of a closed apartment.
A closed apartment usually has an unpleasant and musty smell. That’s an instant turn-off for potential home buyers. If you want to get the number of sales up in your property management company, you must hire a commercial scenting service.
2. Potential Buyers or Renters Would Like To Stick Around A Pleasantly Smelling Apartment
To speak it out in plain and simple terms, people like to spend more time around a place that smells nice. With the help of various scents, you can make your customers feel homely and comfortable. The better it smells, the longer the potential customers will stick around.
If you are successful in making your potential buyer stay longer around the property, you have a higher chance of converting them. It is a proven marketing tactic, and there is absolutely nothing wrong with it. A commercial scentings service will help you with your scent marketing needs, and you might just end up selling an apartment successfully in your complex.
3. Scents Create Memories
Your apartment should be the first apartment they remember when they try to rate their experiences mentally. People often do that, don’t they? A person hunting apartments will check out at least 3 to 4 apartments in a day and about 20 of them in a week. After so many open house visits, they might not remember the good things about your apartment.
However, you can make it impossible for them not to think about your property. Yes, you guessed it, alright! With the help of a commercial scentings service, you can create a long-lasting memory in a potential buyer’s mind.
Some Top-Rated Scents Being Used in Apartments to Set Moods and Boost Sales
Now that you know how scent marketing can help you in closing the deals, let’s tell you the most effective scents you can use in the apartments:
1. Citrus Smell - Orange and Lime
It might come as a surprise to you, but the king of apartment-selling scents is ‘Citrus.’ The smell of lemon and oranges bring a feeling of freshness and rejuvenation. It boosts the moods of a potential buyer, and they feel comfortable around it.
2. The Scent of Cinnamon
The second on our list is ‘Cinnamon.’ It gives a nice and earthy feeling to the buyers. The smell of Cinnamon is sweet, mild, and brings a relaxing sense. If you didn’t know, Cinnamon was used as a natural soothing agent in ancient times. Its aroma is still used in massage therapies to relax muscles. It is a sure-shot winner scent if your buyer believes in eastern medications.
3. The Crowd Favorite - Vanilla
You might find it boring, but believe us, it’s not as conventional as people have made it sound. It has a nostalgic sense of belongingness. Vallina is a universal smell of comfort and coziness. It is a sweet and feel-good smell that might convert your potential buyer into a buyer.
4. Herbal Scents
The herbal scents make a long-lasting impact on the customers’ memories. The sense of freshness and greenery is what makes them choose your apartment from the other odor-less or smelly flats. You can simply ask your commercial scenting service to infuse a mild and mixed herbal smell into your apartment’s air.
5. Custom Scents
Custom scents from Adventure, Amalfi Coast, White Tea & Fig, Kentucky Fields & Beach Fiesta & Chocolate Brownie are just a few of the custom scents we’ve developed for various properties that delighted their residents and who continually receive regular compliments and referrals as a result of something as subtle as a distinctive scent.
Final Thoughts
Scent marketing with scenting systems is a fantastic way to positively influence your prospective renters behavior incenting them to choose the property with the best overall scent! Studies have shown that effectively scented and deodorized properties, model units and community rooms made for happier residents, higher occupancy rates & rents all leading to higher profits. Even if you already have some scenting in place but are open to an assessment to determine if you can achieve a higher grade scenting, more consistently, at a better value leading to more future profits we’d be happy to help. If you need help – contact Fikes Scenting Solutions at 800-900-1083 or fill out a form.
